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Today an article was published about Project Sansar on the website of well known online American entertainment trade magazine Variety.

It is really good PR to get Sansar mentioned there.

Although the story does not reveal any exciting news for us, it is a nice, but short read.

A few quotes;

Linden Lab now wants to lower real estate taxes and increase sales taxes, he explained, to make it easier for people to pitch a tent in its virtual world.

Project Sansar will also be rendered with 90 frames per second to look fluid in a virtual reality headset.

Project Sansar will allow brands and other developers to build their own VR experiences, and then deep-link to them from their websites or third-party apps.

Altberg compared Sansar’s role to WordPress, the popular blogging and web publishing platform that now powers a quarter of the world’s websites. Linden Lab’s goal was to turn Sansar into a WordPress for VR, allowing enthusiasts and big brands alike to build VR experiences without spending tons of money and man hours on custom programming, he explained.

This month, Linden Lab is inviting a few select users to join an alpha test. Throughout the fall, it will gradually add more alpha users, and a public beta test is planned for early next year — just in time for the availability of the Oculus Rift consumer headset. A 1.0 version could launch by the end of 2016, said Altberg

Altberg said that Linden Lab isn’t pre-populating the world with ready-made experiences or things ported over from Second Life. Instead, it’s betting on its users to start shaping their world. “It’s gonna start from the beginning,” he said.

You can read the complete article by clicking here.

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